What does a website cost?

Website builds start at $3,500 for up to 7 pages, and $6,000 for Pro, which adds a page for every service and city you serve, structured data, an AI chat assistant and live Google reviews. You get a fixed price in writing before any work starts, so there is no hourly meter running.

How long does it take?

Starter sites launch in 3 to 4 weeks and Pro sites in 4 to 6 weeks, once we have your content. The part that sets the pace is usually copy and photos, not code, so if you already have those ready, it moves faster.

Do I own the site when it is finished?

Yes. You own the domain, the content and the finished site outright. Nothing is locked to a proprietary builder, and if you ever want to move it somewhere else, we hand over the files and help you do it.

Do I have to host with you?

No. Hosting is offered because most owners would rather not think about servers, certificates and backups. If you would rather host elsewhere, that is fine. We will build the site to run where you want it.

Will the site show up on Google?

Every site ships with the technical groundwork search engines look for: clean semantic markup, fast load times, descriptive titles, structured data and a sitemap. That is the foundation. Ranking for competitive local terms also depends on your Google Business Profile, reviews and the content you add over time, and we will tell you straight which of those matter for your trade.

What areas do you serve?

In person: Boise, Meridian, Nampa, Eagle and the rest of the Treasure Valley. Everywhere else: websites, apps and custom software for clients anywhere in the US, run over email and screen shares. Businesses outside the valley are welcome too.

Websites doneso damn proper.

So Damn Proper is a Boise web studio building custom sites, apps and software.

We put “damn” in the name so you’d know we mean it.

Take the 90-second quiz

Location
Local time: Boise, ID; BOI Local time in Boise, Idaho: Mountain Time

0190Seconds, the proper quiz
0201Studio, Boise Idaho
0350States we build for

01 What we believe

Most websites are rented templates wearing someone else’s clothes. We build from scratch, in code: sites, stores, custom plugins, apps and the tools that run behind them. It loads fast, it reads clearly, it says what you do, and it keeps working long after the invoice is paid.

02 Selected work

Built one at a time.

01 / 07Design, build, SEO
01.Aqua SourceDesign, build, SEO
Custom theme rebuild for a Treasure Valley water treatment company: eight city landing pages, AI chat that captures leads, live Google reviews.
Visit site
02 / 07SEO, AI visibility
02.AIM Property ManagementSEO, AI visibility
SEO and AI visibility for a 19-year Meridian property manager. Found 72 pages hidden from Google by accident, and fixed it.
Visit site
03 / 07Custom app
03.Lucky 13Custom app
Custom scheduling app for a restaurant: a drag-and-drop schedule, and open shifts covered by text message.
04 / 07Platform
04.MeridianPlatform
Our own multi-tenant SEO platform. It is the software every care plan runs on.
05 / 07iOS app, backend
05.Smack TalkiOS app, backend
Our own iOS app, live on the App Store: a sports trash talk platform with a backend, an admin console and a podcast feed.
Visit site
06 / 07iOS app
06.SecondhandiOS app
Native SwiftUI app on the App Store that turns the air quality where you stand into cigarettes smoked.
07 / 07WordPress plugin
07.Social autopost pluginWordPress plugin
A custom WordPress plugin built for an HVAC client: it posts new articles to Instagram and Facebook with captions written by AI.

Also built here

Custom websites
Hand coded from scratch in WordPress or Next.js, built around the way you actually sell.
- WordPress
- Next.js
- Hand coded
- Built from scratch
Online stores
WooCommerce and custom checkout work: product data, shipping and payments wired up properly.
- WooCommerce
- Custom checkout
- Product data
- Shipping
- Payments
WordPress plugins
Custom plugins when the off the shelf one does not fit, built to your workflow and maintained after.
- Custom plugins
- Built to your workflow
- Maintained after
iOS apps
Native apps shipped to the App Store, with the backend and admin tools that run behind them.
- Native iOS
- App Store
- Backend
- Admin tools
Dashboards and internal tools
Client portals, reporting dashboards and the quiet software a business runs on day to day.
- Client portals
- Reporting dashboards
- Internal tools
AI and automation
API integrations, AI assistants and pipelines that remove the work nobody should be doing by hand.
- API integrations
- AI assistants
- Pipelines
- Automation

Custom applications and integrations are quoted per project.

Take the 90-second quiz

03 What we do

Website Build

We design, write, and launch your site.

Starter · 3 to 4 weeks$3,500

01Custom design built around your brand.
02Up to 7 pages.
03Contact form that sends leads to your inbox.
04Google setup: Search Console, Analytics, page titles.

Pro · 4 to 6 weeks$6,000

01Everything in Starter.
02A page for every service and city you serve.
03Structured data for Google and AI search.
04An AI chat assistant that captures leads 24/7.
05Live Google reviews.

50% to start, 50% at launch. Every build includes the Care Plan, first month free.

Pricefrom $3,500

Get your price Custom work?

Care Plan

Your website, looked after, so you never have to think about it.

What’s included:

01Hosting with SSL.
02Daily backups, 30 days of history, stored off site.
03Weekly updates, safety tested with instant rollback.
04Firewall and daily malware scanning.
05Uptime checked every 5 minutes.
061 hour of edits a month.
07Monthly report.
08Response within 1 business day.

Add the AI Chat Assistant for $100/mo. Month to month, cancel anytime.

Price$199/mo

Get your price

Growth Plan

Get found by more customers on Google and in AI search.

Everything in Care plus the AI Chat Assistant, and:

012 to 4 new articles a month.
02Keyword tracking.
03Lead tracking: every call and form counted.
04A review engine that asks for 5 star reviews after every job.
05Google Business Profile and directory listings kept current.
06Social posting to Facebook and Instagram.
07An AI search check: are ChatGPT and Google recommending you.
08Weekly search reports with a monthly competitor summary.

6 month minimum. Search results take 60 to 90 days to build.

Price$900/mo

Get your price

04 Questions

Website builds start at $3,500 for up to 7 pages, and $6,000 for Pro, which adds a page for every service and city you serve, structured data, an AI chat assistant and live Google reviews. You get a fixed price in writing before any work starts, so there is no hourly meter running.

A machine answers this one, using only what this site says. A person answers email.

Websites doneso damn proper.

What we believe

Built one at a time.

Custom websites

Online stores

WordPress plugins

iOS apps

Dashboards and internal tools

AI and automation

Three things, done properly.